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Achieving a 5X ROI with PPC for a SaaS Company
Achieving a 5X ROI with PPC for a SaaS Company
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Case Study Details
Project Name
Traffic Surge
Client
Zara Group
Duration
5 Month
Budget
$500.000

Case Overview

In an increasingly competitive e-commerce landscape, our client, a leading e-commerce platform, faced challenges with organic traffic stagnation. Despite offering a vast product range, their website struggled to rank for competitive keywords, resulting in reduced visibility and sales. DigiMark stepped in with a tailored SEO strategy that delivered remarkable results—a 300% increase in organic traffic within 12 months.

Challenges
  • Low Keyword Rankings: The website ranked poorly for high-value industry keywords, limiting visibility.
  • Technical SEO Issues: Slow page loading speed, broken links, and crawl errors hindered search engine indexing.
  • Content Gaps: Lack of optimized content for targeted product categories and long-tail keywords.
  • Fierce Competition: The e-commerce space was dominated by established players with robust SEO strategies.
Our Strategy

Keywords are the bridge between your content and your audience. Effective keyword research identifies the terms and phrases your potential customers are searching for. This involves analyzing search volume, competition, and relevance. By targeting the right keywords, businesses can attract the right audience and improve conversion rates.

Results Achieved

Keywords are the bridge between your content and your audience. Effective keyword research identifies the terms and phrases your potential customers are searching for. This involves analyzing search volume, competition, and relevance. By targeting the right keywords, businesses can attract the right audience and improve conversion rates.